Questions I get asked, answered properly.
Most of these come up in the first half hour of a conversation. They are written down here so you can decide whether I am worth talking to before you spend any time finding out.
-
01
Most people call me about AI. Here is the honest version.
The two things it does well, the one thing it cannot be trusted with, and why the task costing you most is usually not a thinking problem.
-
02
What happens if the person who does this is out for two weeks?
One question, three possible answers, and what each one tells you about what a task is really costing.
-
03
Sometimes the answer is a setting you already pay for.
Why businesses use a fraction of what they buy, and the audit that finds it before you hire anybody.
-
04
Why your AI is guessing about your business.
Ask it how many jobs you booked last month. It will either decline or invent a number. There is now a standard way to fix that.
-
05
You’re paying to advertise other brands to your own customers.
Which vendor branding your customers actually see, which of it is worth fixing, and how I replaced the one on this site.
Recognise your own week in any of that?
Bring the task. Thirty minutes, no cost, and a straight answer about whether it is worth building anything.
Bernot Software